Building a better brand
Client
Medicure
Year
2026
Essentia, a rising women's skincare brand, sought to refresh their digital presence and visual identity. We were tasked with evolving their branding and creating an e-commerce platform to showcase their expanding product line. Our work focused on developing a sleek, minimalist aesthetic that appeals to health-conscious women, while ensuring an intuitive online shopping experience. This ongoing project aims to position Essentia as a premium yet accessible option in the competitive women's skincare market.
Scope of Work
Project images are handled through multi-reference.
This flexible image system allows you to showcase your work in its best light on project pages. Multi-reference lets you upload images to your CMS and select the ideal ratio for each specific context, add custom descriptions, and create side-by-side image comparisons - all while maintaining visual consistency throughout your portfolio.
And this one is using a 4:3 ratio.
The classic 4:3 ratio offers a balanced frame for product photography, print work, and traditional layouts. This proportion provides more vertical space, making it ideal for packaging designs, book covers, and print materials.
You can even add a second image.
Create powerful visual comparisons by placing images side by side. This feature is perfect for before/after demonstrations, showing variations of a design, or presenting multiple views of physical products. Paired images tell a more complete story of your creative process.
